You may be approached by a web design company suggesting that your website needs an overhaul. How do you know whether or not this is true? Ask yourself the following questions to assure that you aren’t tricked into paying for an unnecessary website redesign.
This is one of the worst reasons to redesign as website. Here are two reasons. 1) Your website isn’t “old” to new customers who find you. 2) Knowing what to expect when they return to your website, gives your customers a sense of comfort around your site.
Think of your website as similar to a store you visit frequently. If the store, decides to do a remodel and change where things are located, how do you feel the first few time you shop after the change? Frustrated? You find yourself looking for someone who works there to redirect you to the right place.
When a customer arrives on your redesigned website, unless your redesign is very careful and logical, it can create enough frustration to lose the customer.
If you did the site right the first time, you don’t need to redesign your site. You may just need to tweak its look a bit. You can do this through three things: Content, color and fonts. The most importance of these is content.
Am I considering a website redesign because I’m not attracting visitors?
A good SEO strategy will attract visitors to a website. A redesign is worthless for improving SEO, unless it involves renaming pages with SEO enhancing titles. That’s not a redesign issue, it’s as SEO issue. Consider your website content before considering a redesign. It will accomplish more.
Consider SEO assistance and content revision before taking the additional step of paying for a website redesign. While your site may not be laid out optimally for certain features that encourage customer action, these can often be overcome by great inbound marketing content.
Am I considering a website redesign because I’m not seeing click through?
This can be a valid reason for considering a website redesign. Some websites are so poorly laid out, the customer is confused as to what the page is about and what action the customer should take once he/she arrives.
But often a webs page can be “redesigned” just b the content included on it. Keeping the message on the page direct and to the point, an invitation to learn more on another page, and the use of H1, H2 and H3 headers can accomplish much of what a redesign would be, for far less expense.
Another important aspect of web page content is where the content focuses. Does it focus on the customer or the company? Re-focusing content on the customer can make a major impact on click-through rates.
Am I considering a website redesign because I hope it will improve my image?
Some websites do reflect negatively on the companies they represent. The content is sloppy. Broken links frustrate would-be customers. Yet, these are both issues that don’t require a redesign. Content can be replaced. Fresh pictures can be uploaded. Broken links can be identified and repaired. Clean up the existing site. These small upgrades can give new life to a website.
There are so many good templates to choose from, that most websites really don’t have a major structural issue. Content is the #1 issue for most websites. Deal with that, and your often remove the need to redesign the site.