10 basics of designing a WordPress website

There are many components to designing a WordPress website. I am going to cover the 10 basics when designing a WordPress website.

1. Pick a URL and find a host

It’s important to find a URL that is not too long and is memorable to your target market. Try to avoid hyphens and plural names for your URL. Also, choosing a.com is for the most part your best choice. Also, if at all possible incorporate a keyword that your target market will use to search for you. Once you have the URL you can choose a hosting provider such as Blue host or godaddy. This is the place you will host all your files for your website.

2. Install WordPress

Once your hosting setup, you can install the files for the latest version of WordPress. Once WordPress is installed, a generic template will be automatically installed for you.

3. Choose a theme

Now you can choose a theme that you want to work with for your website. There are a vast number of places to find a theme such as Elegant themes, Woo themes, or Studio press. You have to pay for access to the themes but they are well worth it. There are many themes to choose from and you will have unlimited access to support for the themes.

4. Configure Theme

From this point, you can configure the theme to how you want it to look. With some theme providers they have tutorials to demonstrate how to customize the theme. If you get completely overwhelmed from this, you can always enlist the help of someone that offers WordPress web design.

5. Pages

Now that your theme is customized you can begin building your pages on the site. The most commonly used pages are the home page, about and the contact page. It’s important to not overwhelm your visitors with too many pages, but at the same time be a wealth of information for your target market to learn more about your and your business.

6. Permalinks

These are how the links are structured for your pages and posts. So instead of a bunch of jumbled letters and numbers, you will have the name of the page as an extension of your main URL.

7. Menu Navigation

It is a good idea to create a custom menu so that you can control the navigation that appears on your website. You want to make it user friendly and easy to navigate your site.

8. Branding

This is an important aspect to building a website. You want your brand to be reflected throughout the site. This includes the colors fonts and header to your site. This branding should not only be consistent on the site but across the board on all online and offline materials. what I mean is that your branding should look the same of your social networks, e-zine, business cards, brochures and all other marketing.

9. Plugins

You want to choose your plugins carefully. Sometimes they can cause your website to crash or make other parts of your site not work. First and foremost make sure they are compatible with the latest version of WordPress. You also don’t want to overtax your site by having too many plugins active. One plugin that I highly recommend is the all in One SEO plugin. This is great for search engine optimization, which brings me to my last point.

10. SEO and Analytics

Now that your site is setup, you want to start working on your SEO. This is very important to do. Start working on this for all pages, posts and the main site itself. Once you have the essentials covered, you want to install Google Analytics so you can track your stats.

start up website

Web Design – The benefits of using WordPress to design your website

When it comes to designing and building a website for your business it can be confusing which software to use. Should you use editing software such as Dreamweaver or content management software like WordPress? WordPress has become very popular due to its east installation, customization and ability to easily maintain your content without knowing HTML.

Let’s look at some of the main benefits of using WordPress to design and build your website:

 

  1. Interactivity

WordPress enables visitors to comment on your blog posts, subscribe to your RSS feeds and sign up for your newsletter subscription if you add an opt in form on your website. You can also encourage social media interaction by adding social media icons to your web pages.

  1. Multiple plug-ins

Plug-ins enable you to extend the functionality of your WordPress website. For example there are plug-ins for search engine optimization, contact forms, site maps, social media interaction, etc.

  1. Design Flexibility

Although WordPress is mostly used for designing and building blogs it can also be used for designing a regular website. For example if you create a beautiful design in Dreamweaver or your favorite design software you can use this exact design as a static home page on your WordPress website. The beauty of using WordPress to develop a regular website is that you can easily create unlimited pages and maintain them all within the administration panel.

  1. Multiple users

If you want multiple people to add content to your WordPress website you can create a number of users with different passwords to login to the administration panel. They can be assigned different roles such as administrator, editor and subscriber. This means content can be added from any location at anytime as long as you have an Internet Connection.

  1. Generate lots of traffic

WordPress enables site owners to easily generate traffic because of the tools built into the software. Here are some of the tools that can be used to attract visitors:

  • Creates search engine friendly pages.
  • RSS feeds can be submitted to the RSS directories
  • Blog can be submitted to blog directories
  • Link building though comments and trackbacks
  • Ability to easily add new content that is exactly shared with others
  1. Large supportive community

Because WordPress is so popular the forum at the WordPress website is an excellent to receive free technical support, find plug-ins and templates