Imagine what it would be like to have access to over 80 of the best restaurants in the country. You struggle in deciding whether to choose Turkish, Japanese or Indian cuisine. However, when you get to the restaurant hub in town, all the restaurants are exactly the same. In fact, it’s not even what you expected. You want fine cuisine and you now have access to over 80 hamburger joints. Even though this scenario may be a little far-fetched and unrealistic, it can be compared to a WordPress website.
Let’s take the scenario a step further and let’s say you decide to open your own restaurant to compete against the hamburger joints. So, you decide to build your own WordPress website. You come across a site that sells hundreds of predesigned WordPress templates for restaurant owners and you purchase one. After uploading the template to your site, you notice it doesn’t have the functionality you need for your site visitors. Even worse, the template doesn’t look as attractive as the preview. In fact, it reminds you of a 1980’s Home Ec class – not nostalgic 80s – just poor design. When it comes to predesigned WordPress templates, this is a familiar episode.
In today’s economy, it is understandable people want to save money as much as possible. However, you should never skimp when it comes to building your brand and your web presence. Although investing in a bespoke WordPress website will cost more than a standard do-it-yourself website, you will receive a great return on your investment.
The Advantage of a Custom Designed WordPress Website
Being unit on the web is paramount. Whether you’re in the restaurant business or the founder of a non-profit organization, your website should be unique and define your individuality. The only way to truly accomplish this is with a custom built WordPress website. One major advantage of having a custom WordPress website built is that its SEO friendly – a template website is not SEO friendly.