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Why and when to Redesign your Company website?

Having a company means that one of your main responsibilities is to convey your business message to your client base. One of the ways to do that quickly and interestingly is to create a website, which represents your company values, ideas and competitive advantage. Your website may turn to be the most important place of business interaction as it shows the services you offer in a clear and accessible way and may be open to feedback and comments, if you have a blog, directly from your customers.

However, having just any website is not enough. Technologies and design are constantly developing so if your website has not changed for the last years or sports a layout and design that look amateur or outdated that may lead to driving your visitor away. While sometimes being retro is a good thing, not done properly on the web may mean that you will be perceived as negligent and not caring about what is currently happening on the market. Great content is one thing, but it needs to be wrapped in a nice and pretty package in order for it to be noticed.

Many companies simply do not pay attention to the activities in their website thinking that owning a website, no matter of the look, is enough, others are just happy with what they have and do not strive for more, while third are apprehensive of change. All these may seem reasonable and in line with “If it ain’t broken, don’t fix it” but sometimes there are cracks that will make you lose opportunities and potential new business connections and clients.

When to do it?

Change is scary but most times, if you are thinking about it, you probably need it. Reinventing your web presence in no way means that you will lose your brand identity or will need to change your logo or vision. On the contrary, you may enhance the good and bring it forward. In addition, you may use it to promote a new service or product, new office or change in the status quo. All these reasons could be the push you need to rethink the look and functionality of your company website.

Successful business is all about being unique but also being current. No one will want to buy your product if its presentation seems suspicious, out-of-date and shabby. When we go to the store we like the packaging of the products we buy to be new, untouched and shiny. The same is valid for your online representation.

Customers need to know that you care about their experience so much that you want to offer them the best one so they will come back. Redesigning your company look is likely to give it a boost, to attract new clients and partners and to show that you are willing to invest in new and modern technologies.

Do not let your excellent product or service be unnoticed because its image is not appropriate or attractive enough. With proper help from a professional webs designer team, you can achieve new highs in your business performance see the positive feedback from your visitors.

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Website Redesign – Some considerations

Website Redesign is all about redesigning your website so that it gains a distinctive look and feel. It ensures that your website is equipped with better features for better performance on the Internet. As a website owner, you would have realized that websites are in constant need of redesign to make it more attractive and meaningful to their target audience. So, of you are an individual, or a company looking out for a website redesign, it is advisable that your follow a well structured plan for this purpose.

Perceptions keep on changing and what was great yesterday might not hold good today. For example, a static site was the norm until recently. Now people admire sites with videos and dynamic content. Visitors today went websites to be engaging and capable of capturing their attention, else they do not hesitate to move on to their competitor’s site. Therefore, website redesign will help visitors retain their attention on their site and ensure repeat visits.

To begin with redesigning your site, you can easily evaluate your current site’s strengths and weakness to determine how successful it has been with the existing design. You can get an honest evaluation from people who are close to you about your existing site. From the report that you prepare, you can write the goal you intend to pursue for redesigning your site. Regarding the new design, you can brainstorm with your team and make a note about the ideas that you generate from this process.

To proceed with the redesign, you need to know why people visit your site and what impact will the redesign have on your visitors. The redesign should be such that you get more traffic to your site and an increase in the sales. It also should be able to grab the attention of visitors. They need to bookmark the site so that they can come back for later purchases. At this juncture, it is also important to research competitors and get inputs about what’s current on the market.

You should also obtain about the most current webs designs and communications concepts that are prevalent these days. At the same time, you should also understand that all these design changes and concept implementations should be applicable to your target audience. You should understand that by redesigning your site, your target audience should increase and not vice versa. The best way to go about this is to know how your target audience thinks about your website. Will website redesign impress your target audience? If not, how should you redesign your site to make it impressive?

Redesign your site with the right look and feel. Thus, the website should be able to communicate the rights thoughts and theme to your target audience. If you want a professional look, see that it does not communicate an academic look instead. Also make sure the content provides readers with information and assists them in decision making. So, while redesigning a site, make sure that you get a good writer to generate meaningful and relevant content for your site.

After the redesign process, just check that you website is able to make the customer take positive action and make an informed decision. Finally ensure that a professional redesign company with the right experience and talent in the field undertakes your website redesign project. Rather than handing over the redesign to a one-man company, ensure that a professional team does that the redesign. Your website is your ticket to the Internet. Ensure that it is kept profitable and that your online venture is a thorough success.

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3 Reasons Why You Need To Redesign Your Company Website

How catchy is you website? How many visitors does it get on a daily basis?

What feedback do you get from your readers? These questions help you know if you need a change in regards to your website. If you have a successful business, then you must have a website for your company.

In today’s business world, it has become a must-have and more people are becoming used to going online to find just about anything they need. However, having a website is not enough; it needs maintenance and always kept updated to beat the growing number of competitors online. Redesigning works for most company websites that do not seem to create any presence online due to their information or presentation in general. Belo are some reasons why you need to redesign your company website.

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Search Engine Optimization

IT experts are recommending companies to adopt the new ways of climbing up the ranks in the search hits; keywords. However, these keywords should flow with your data and be relevant to your company or else, you may be penalized for using keywords with a sole purpose of climbing up the rank in the search results. Redesigning using this trick will make the content more applicable for search engine optimization. With a higher rank, you automatically get more readers.

Read : 5 Must Have WordPress Website Design Plugins

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Remove information that is outdated and slows down the website

When was the last time you updated your data? This is one mistake most companies make when they create a website; lack of proper maintenance. You may not notice it, but to the readers, the site looks outdated and dormant. Some sites have too much information that it takes a white to access their information white other have unnecessary flash application and images hat kills its professional appear. Everyone knows how irritating it can be to access a website that takes its time to load and hence shift to other sites that are way faster. Redesigning will give you a chance to improve all these areas as you inform your readers on any new developments your company many have.

Read : 3 Reasons Why You Need To Redesign Your Company Website


Just like you, websites tend to age with time. Their average lifespan is about 3 years. How old is yours? Just by looking at your competitors’ websites, you will know if your site needs to be redesigned. Include modern applications, better images, unique website design new and more relevant information to capture the readers eyes.