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Why and when to Redesign your Company website?

Having a company means that one of your main responsibilities is to convey your business message to your client base. One of the ways to do that quickly and interestingly is to create a website, which represents your company values, ideas and competitive advantage. Your website may turn to be the most important place of business interaction as it shows the services you offer in a clear and accessible way and may be open to feedback and comments, if you have a blog, directly from your customers.

However, having just any website is not enough. Technologies and design are constantly developing so if your website has not changed for the last years or sports a layout and design that look amateur or outdated that may lead to driving your visitor away. While sometimes being retro is a good thing, not done properly on the web may mean that you will be perceived as negligent and not caring about what is currently happening on the market. Great content is one thing, but it needs to be wrapped in a nice and pretty package in order for it to be noticed.

Many companies simply do not pay attention to the activities in their website thinking that owning a website, no matter of the look, is enough, others are just happy with what they have and do not strive for more, while third are apprehensive of change. All these may seem reasonable and in line with “If it ain’t broken, don’t fix it” but sometimes there are cracks that will make you lose opportunities and potential new business connections and clients.

When to do it?

Change is scary but most times, if you are thinking about it, you probably need it. Reinventing your web presence in no way means that you will lose your brand identity or will need to change your logo or vision. On the contrary, you may enhance the good and bring it forward. In addition, you may use it to promote a new service or product, new office or change in the status quo. All these reasons could be the push you need to rethink the look and functionality of your company website.

Successful business is all about being unique but also being current. No one will want to buy your product if its presentation seems suspicious, out-of-date and shabby. When we go to the store we like the packaging of the products we buy to be new, untouched and shiny. The same is valid for your online representation.

Customers need to know that you care about their experience so much that you want to offer them the best one so they will come back. Redesigning your company look is likely to give it a boost, to attract new clients and partners and to show that you are willing to invest in new and modern technologies.

Do not let your excellent product or service be unnoticed because its image is not appropriate or attractive enough. With proper help from a professional webs designer team, you can achieve new highs in your business performance see the positive feedback from your visitors.

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3 Reasons Why You Need To Redesign Your Company Website

How catchy is you website? How many visitors does it get on a daily basis?

What feedback do you get from your readers? These questions help you know if you need a change in regards to your website. If you have a successful business, then you must have a website for your company.

In today’s business world, it has become a must-have and more people are becoming used to going online to find just about anything they need. However, having a website is not enough; it needs maintenance and always kept updated to beat the growing number of competitors online. Redesigning works for most company websites that do not seem to create any presence online due to their information or presentation in general. Belo are some reasons why you need to redesign your company website.

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Search Engine Optimization

IT experts are recommending companies to adopt the new ways of climbing up the ranks in the search hits; keywords. However, these keywords should flow with your data and be relevant to your company or else, you may be penalized for using keywords with a sole purpose of climbing up the rank in the search results. Redesigning using this trick will make the content more applicable for search engine optimization. With a higher rank, you automatically get more readers.

Read : 5 Must Have WordPress Website Design Plugins

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Remove information that is outdated and slows down the website

When was the last time you updated your data? This is one mistake most companies make when they create a website; lack of proper maintenance. You may not notice it, but to the readers, the site looks outdated and dormant. Some sites have too much information that it takes a white to access their information white other have unnecessary flash application and images hat kills its professional appear. Everyone knows how irritating it can be to access a website that takes its time to load and hence shift to other sites that are way faster. Redesigning will give you a chance to improve all these areas as you inform your readers on any new developments your company many have.

Read : 3 Reasons Why You Need To Redesign Your Company Website

Aging

Just like you, websites tend to age with time. Their average lifespan is about 3 years. How old is yours? Just by looking at your competitors’ websites, you will know if your site needs to be redesigned. Include modern applications, better images, unique website design new and more relevant information to capture the readers eyes.